Thought Leadership Resources

Designing content that gets results

You’ve probably heard that if you want to be recognized for thought leadership, you need to “generate content.”  So, what is that, exactly? This Action Guide helps you find the right topics for the content you produce — your blog posts, articles, speeches and other communications. You’ll learn two ways you can develop a topic that catches the attention of the people you want to serve — through being seen as a solution to the problems they’re facing, or helping them access opportunities.

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How to get booked for your next (or first!) speaking gig

So you’re looking through conference program, seen the name of someone you know, and asked, “Why did that person get asked to speak and I didn’t?” This Action Guide will walk you through the steps of finding an audience that includes people you want as clients, how to find a topic that will resonate with the meeting organizers, and how to present your idea to the people with the authority to book you as a speaker.

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