Career planning - Thought Leadership Resources

#54 Articulating your “why” gives you an edge

There’s a story of a visitor to a rock quarry in mediaeval Europe. The visitor asks one stonemason, “What are you doing?” and the mason replies, “I’m chipping flakes off this stone.” A second mason replies to the same question, “I’m cutting stone into square blocks.” But the third mason says, “I’m building a cathedral.”

October 14, 2016
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#48 How creating thought leadership content helps you (even if you didn’t get it published)

Why do you create thought leadership content – blog posts, articles, videos, speeches and the like? It could be to get the attention of potential clients. Or it could be because you have insights to share, and you like helping.

But it could be that the biggest beneficiary of your thought leadership program is you. Here’s how that can work.

September 2, 2016
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#46 The “Find your passion, make it happen” way to grow your career

For many people, having a career that is fun, pays well and does some good for the world is too much to expect. They’d settle for just one of those three benefits. But, all the three are available to business professionals who plan carefully and then execute well.

August 19, 2016
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#44 How (and whether) to hire a freelancer

You can’t do it all, and you shouldn’t. Just about any organization needs to bring in help from freelancers at some point, and that’s particularly the case if you’re with a small organization, or a Corporation of One.

August 5, 2016
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#19 Getting dumped? What you can do now to plan your dump-proof future

Are you working in a job now, but you’re not sure how much longer? You know that the project pipeline is running dry, and you’re hearing rumors about a downsizing?

February 12, 2016
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#54 Articulating your “why” gives you an edge

#48 How creating thought leadership content helps you (even if you didn’t get it published)

#46 The “Find your passion, make it happen” way to grow your career

#44 How (and whether) to hire a freelancer

#19 Getting dumped? What you can do now to plan your dump-proof future

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

#106 Are you wasting your time trying to publish in the wrong media?

#105 4 unexpected benefits of creating thought leadership content

#104 “Gated content” and “squeeze page” – an online marketing demystifier, Part 2

#103 “Consumability” and “Easter eggs” – an online marketing demystifier, Part 1

#102 Reach top executives indirectly -- through the advisors they trust

#101 10 reasons why publication editors reject articles

#100 Publication editor’s jargon demystifyer, Part Two

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