Career planning - Thought Leadership Resources

#54 Articulating your “why” gives you an edge

There’s a story of a visitor to a rock quarry in mediaeval Europe. The visitor asks one stonemason, “What are you doing?” and the mason replies, “I’m chipping flakes off this stone.” A second mason replies to the same question, “I’m cutting stone into square blocks.” But the third mason says, “I’m building a cathedral.”

October 14, 2016
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#48 How creating thought leadership content helps you (even if you didn’t get it published)

Why do you create thought leadership content – blog posts, articles, videos, speeches and the like? It could be to get the attention of potential clients. Or it could be because you have insights to share, and you like helping.

But it could be that the biggest beneficiary of your thought leadership program is you. Here’s how that can work.

September 2, 2016
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#46 The “Find your passion, make it happen” way to grow your career

For many people, having a career that is fun, pays well and does some good for the world is too much to expect. They’d settle for just one of those three benefits. But, all the three are available to business professionals who plan carefully and then execute well.

August 19, 2016
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#44 How (and whether) to hire a freelancer

You can’t do it all, and you shouldn’t. Just about any organization needs to bring in help from freelancers at some point, and that’s particularly the case if you’re with a small organization, or a Corporation of One.

August 5, 2016
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#19 Getting dumped? What you can do now to plan your dump-proof future

Are you working in a job now, but you’re not sure how much longer? You know that the project pipeline is running dry, and you’re hearing rumors about a downsizing?

February 12, 2016
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#54 Articulating your “why” gives you an edge

#48 How creating thought leadership content helps you (even if you didn’t get it published)

#46 The “Find your passion, make it happen” way to grow your career

#44 How (and whether) to hire a freelancer

#19 Getting dumped? What you can do now to plan your dump-proof future

#105 4 unexpected benefits of creating thought leadership content

#104 “Gated content” and “squeeze page” – an online marketing demystifier, Part 2

#103 “Consumability” and “Easter eggs” – an online marketing demystifier, Part 1

#102 Reach top executives indirectly -- through the advisors they trust

#101 10 reasons why publication editors reject articles

#100 Publication editor’s jargon demystifyer, Part Two

#99 What does that word mean? Your editor’s jargon demystifyer, Part One

#98 Don’t miss out on a powerful way to put content in front of clients

#97 4 ways to make content creation easy (well, easier)

#96 Content strategy that helps your firm recruit the right talent

#95 3 ways to squeeze maximum value from your firm’s speaking engagements

#94 Navigate the hazards of getting your firm published in niche media

#93 3 key questions to kick-start thought leadership content creation

#92 Why your firm’s blog isn’t the best way to reach new clients

#91 - 3 easy steps to focusing your content on your client’s needs

#90 How a ghostwriter can help you grow your voice

#89 Why you need to stop writing case studies

#88 Two elements every piece of thought leadership content must include

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