Thought Leadership Resources

#93 3 key questions to kick-start thought leadership content creation

Many business professionals like the idea of creating thought leadership content, but they don’t know how to start – to move past that blank screen.

They may be facing a deadline for a blog post, article, speech or other content, but no topic comes to mind. They’ve clicked on “open new document,” and that’s where they’re stuck. There’s that cursor, and it hasn’t moved. Blink blink blink.
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#90 How a ghostwriter can help you grow your voice

  • “I know I need to produce thought leadership content, but I don’t have the time.”
  • “I hate writing, and people tell me it shows in what I write.”
  • “I tried writing articles, but they kept getting turned down by editors, so I stopped.

If any of these statements describes you, you’re not alone. A lot of business professionals want to get their ideas published, but it seems like an insurmountable mountain to climb. But there is a ghostly answer to all of these concerns – specifically, a ghostwriter.

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#88 Two elements every piece of thought leadership content must include

For many business professionals, thought leadership content is all about helping to grow the sum total of human expertise – their contribution to making the world a better place. And that’s one reason I just love working with these people. They have significant expertise, and they want to share it.

But for an article, blog post, video, podcast recording or other content to be effective as a business development tool, it has to persuade the other person to make a change. Specifically, you want that content to generate some kind of action.
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