Thought Leadership Resources

#70 How can you protect your clients’ blind side?

One of the keys to success in professional services is to move from transactional services, in which you perform a function in exchange for payment, towards becoming a trusted advisor. As an advisor, the work is more interesting, it pays better, and you’re less likely to be undercut by a competitor who lowballs a fee in order to grab the business.

The right content strategy can get you there.

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#58 Content to meet your business goals – like, getting you into projects early

If you’re like many of the business professionals I work with, you have a pressing need to build strong relationships with your clients, so you can get more repeat engagements without having to constantly hunt out new clients.

One way to do that is through standing out as offering something extra.
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