Thought Leadership Resources

#22 How to answer your client’s question: “Will your solutions work in my world?”

It’s always good to put yourself in your clients’ position – particularly the position of someone who’s considering whether to green-light you for their next project. So, the question going through their mind might be, “Sure, you’ve got some good ideas – but how do I know that those ideas will work in my situation?

#14 The Goldilocks test for content – “Not too complicated, not to basic, but just right.”

• “This article isn’t technical enough.”
• “Doesn’t everyone know the information in this white paper?”
• “This blog post is just beginner level. How about something more advanced?”

Those are questions I frequently get from business professional clients when we’re discussing topics for blogs, articles and other forms of thought-leadership content they can produce. And they’re valid concerns.
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