Gaining your clients’ trust is huge. If your clients trust you,
• They’ll believe your recommendations on other ways you can help them.
• They’ll leave you some breathing room if you’re overworked – because you’ve shown them you’ll deliver.
• If you make a mistake, they’re confident you’ll make it right, because that’s what you’ve done in the past.
• When one of your competitors calls, they’ll just say, “Thanks, we’re happy with our current supplier.”