What kind of work do you really, really want to do for your clients?
• Move out of repetitive, dull work you’ve done too many times before, through showing your clients you can help them in other, more interesting ways?
• Escape the “commodity trap” – you’re performing the same functions as your competitors, which means you can’t raise your fees without getting undercut by someone who’ll work cheaper?
• Stop “performing a function” for your clients, and move into being a strategic partner with them?
Thought Leadership Resources
1764 Rathburn Road East, Unit 30
Mississauga, ON L4W 2N8, Canada