There’s no single answer to that question. You need to have access to a wide range of tools, and many touch points, before a prospective client is ready to even consider your firm’s services.
If you’re like most business professionals, you’d rather put your time into actually doing the work you love, rather than doing what it takes to get that work. So, wouldn’t you want to pick work-getting methods that are the best able to attract the clients you most want to serve?
You may have been told, “If you want to be seen as a subject-matter expert, you need to get your ideas published!” So you tried. You set aside a weekend to pour your heart and soul into an article, sent it off to an editor … and never even heard back.
It’s frustrating and demoralizing, particularly when you look through publications and see articles like those you’d like to publish, or maybe articles written by colleagues or competitors. What are they doing right that you’re not?
“Forewarned is forearmed.” It’s an old saying, but it still rings true – if you know of the hazards that might lie ahead when you start a new venture, you can prepare yourself to meet those hazards.
In this post, I’m going to tell you about the hazards you might face in your efforts to get your ideas published. Maybe you’ve seen articles published in your clients’ niche media by your competitors, or as guest posts on influential blogs. Perhaps you wondered how they did it, when your efforts to get published seem to land with a dull thud each time.
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