Thought Leadership Resources

#43 In-flight magazines, Fortune, and sales pitches: what DOESN’T work in thought leadership content

Just about anyone in business can come up with a repertoire of classic mistakes their clients make. I expect that in my interactions with other professionals – web designers, dentists, financial planners and the like – I make similar newbie errors.

But here are four of the classic mistakes I’ve come across in demonstrating thought leadership.

#36 Boost your article’s effectiveness and placement with photography

Pictures are a big part of success in getting your ideas into publications that are already read and trusted by your potential clients. For a specialized B2B audience, that means trade publications and associated websites. For more information on how to find the best publications for the job, please review post #34.

But if it were that easy, everyone would be doing it.
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