Why? Well, third-party niche media are specifically designed to reach very senior people, with significant budgetary discretion.
If you’re like most business professionals, you’d rather put your time into actually doing the work you love, rather than doing what it takes to get that work. So, wouldn’t you want to pick work-getting methods that are the best able to attract the clients you most want to serve?
You may have been told, “If you want to be seen as a subject-matter expert, you need to get your ideas published!” So you tried. You set aside a weekend to pour your heart and soul into an article, sent it off to an editor … and never even heard back.
It’s frustrating and demoralizing, particularly when you look through publications and see articles like those you’d like to publish, or maybe articles written by colleagues or competitors. What are they doing right that you’re not?
Thought Leadership Resources
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