Thought Leadership Resources

#2 Can’t get your ideas into the C-suite? Go through someone they trust

If you need to reach senior-level executives – the C-suite – to present your services, it can be difficult to get a chance. Senior people are guarded by assistants, voice mail, a never-ending schedule of meetings, and frequent travel. They’re not likely to see your e-mails, take your calls, return your voice mails, or be at any networking events you can get into.

So, how do you demonstrate the value you offer, when that C-suite seems to be a fortress designed to keep you out?  Instead of trying to storm the main gate, find another door. Do this by developing allies among the people already known and trusted by the senior executives you need to reach.

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#1 Why case studies are best if they make your client look amazing Featured

Case studies are a great way to show how you help your clients. They reassure prospective clients that you can do great work. Further it can help to cement your relationship with the client for whom you did the job. In many proposals, having some good case studies, or project descriptions, is an essential part of a winning proposal.

Yet how many times has a client said to you, “You did good work on this project, but we want you to keep it confidential.” How do you get your client’s buy-in about publishing a case study about your work?

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