If you need to reach senior-level executives – the C-suite – to present your services, it can be difficult to get a chance. Senior people are guarded by assistants, voice mail, a never-ending schedule of meetings, and frequent travel. They’re not likely to see your e-mails, take your calls, return your voice mails, or be at any networking events you can get into.
So, how do you demonstrate the value you offer, when that C-suite seems to be a fortress designed to keep you out? Instead of trying to storm the main gate, find another door. Do this by developing allies among the people already known and trusted by the senior executives you need to reach.