Thought Leadership Resources

#6 How you can focus your content so it meets your clients’ most pressing needs

Does your content focus on what you want to say – or on what your prospective client wants to hear? The best topics for blogs are those that show your ability to meet the most pressing issues that your clients want to solve.

That is your objective, right? You DO want to make sure that what you’re selling, in terms of services, is what the market wants to buy? Anything else, and you’ll get lonely, with an empty bank account.

Here’s how one particular kind of content can help keep you on the straight and narrow – aligning your services with the market’s needs. It’s called “newsjacking,” which is a term from the world of content marketing.


#5 How avatars can help your content target your client’s hot buttons

Have you been developing thought leadership content that does a good job of showcasing your skills, but it’s not working? It’s not showing up in topic searches on Google, and it’s not effective at convincing clients to get in touch?

Some people think that solving this is all about the right keywords and other forms of Search Engine Optimization (SEO). And I agree, it’s important to have those elements in place. But go deeper to genuinely serve the needs of the people you want as clients.

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#4 Want to get your ideas published? Here’s the way editors like to be approached

Have you ever spent hours – or days – writing an article for an online or print publication, sent it to the editor, and you never even heard back? It’s frustrating and discouraging. Yet you look through trade or professional magazines, or the websites of influential associations, and you see other “expert-written” articles – perhaps by people whose names you recognize. What do they know about this getting-published-business that you don’t?

Here’s how to boost your chances of publishing articles successfully, and of not wasting your time writing something that won’t get published.


#3 How to show your expertise by getting published – even if you hate writing

Maybe you’ve seen that another independent professional, someone you know, has published an article in a business magazine. Or, this person has a well-regarded blog with hundreds of subscribers. Maybe they’ve produced a white paper that’s getting great reviews.

You know the importance of building your professional profile through publishing your ideas. But you hate writing. Maybe English isn’t your first language, and you’re not confident as a writer. So how can you get your ideas published?

There is help available. Here are some ideas on how you can get your ideas published, even if you hate writing.

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