Thought Leadership Resources

#102 Reach top executives indirectly -- through the advisors they trust

Does your firm need to reach the top levels within your target clients, if it’s to sell its services successfully?

It could be that your firm does large, long-term projects with budgets that can only be signed off at the highest level. Or, it’s all about helping to create strategic change, and that’s a top-level decision.

As I’ve found out in building my own business, reaching an organization’s top tier can be frustrating.

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