Does your firm need to reach the top levels within your target clients, if it’s to sell its services successfully?
It could be that your firm does large, long-term projects with budgets that can only be signed off at the highest level. Or, it’s all about helping to create strategic change, and that’s a top-level decision.
As I’ve found out in building my own business, reaching an organization’s top tier can be frustrating.
It can be discouraging.
You’ve finally persuaded one of your firm’s experts to write an article for publication. You sent it off to the publication, and never even heard back from the editor. Even a couple of follow-up calls to the editor didn’t help.
So what went wrong?
Thought Leadership Resources
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