Is your firm looking for a way to stand out from its competition and gain a competitive advantage? Yet despite the expertise your firm offers, do your firm’s members struggle to get noticed by prospective clients and be seen as thought-leaders?
This book is written for marketers within professional services firms. It will tell you how you can use the power of content marketing to help your firm demonstrate expertise and thought leadership. You’ll learn how to:
• Protect existing client relationships through content that shows your firm to be the go-to source of expertise in its field
• Generate content that reaches out effectively to prospective clients
• Building a sustainable way to generate thought leadership content
• Leverage content in many ways, across many platforms, to maximize value and reach more potential clients