Thought Leadership Resources

#88 Two elements every piece of thought leadership content must include

For many business professionals, thought leadership content is all about helping to grow the sum total of human expertise – their contribution to making the world a better place. And that’s one reason I just love working with these people. They have significant expertise, and they want to share it.

But for an article, blog post, video, podcast recording or other content to be effective as a business development tool, it has to persuade the other person to make a change. Specifically, you want that content to generate some kind of action.
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#83 Show that you help clients with their “right now” problems

You want your articles, blog posts, speeches and other content to help you gain clients, right? So, would it be better for you to create content that focuses on (1) what you want to say to the universe, or (2) meeting the information needs of your ideal clients, and showing how you can help them?

In case you were wondering, the correct answer is (2). That is the whole focus of this blog, Your Expertise Edge – helping you show potential clients that you can help them achieve their goals, by providing really useful information and making it available to them.

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#81 How to create “how-to” content that actually helps your clients

Do you want your articles, blog posts, videos, speeches and other content to be sought out by your ideal clients? And when they’ve found it, do you want them to see you as someone who has workable ideas to offer them?

One way to do that is to focus your content on “how-to” themes.

In this post, you’ll learn what a how-to is, the role it plays in your thought leadership program, how to pick themes for your content, what topics to avoid, and how to structure your content effectively. So yes, this is a how-to about how-to’s.

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