Many of the business professionals I work with are deeply in love with their work. For example, I talked recently with an engineer in Montreal who is a firm believer that a chemical process called electrocoagulation (EC) is the next biggest thing in water purification.

Does your firm see greener pastures in other markets? Other industries, maybe, or other parts of the world? Your thought leadership strategy can help make that happen.

In his book “The Tipping Point,” Malcolm Gladwell raises the idea that 10,000 hours of practice makes one competent at a task – whether it’s Bill Gates learning to code, or The Beatles performing outside a Hamburg stripper bar.