Creating content - Thought Leadership Resources

#70 How can you protect your clients’ blind side?

One of the keys to success in professional services is to move from transactional services, in which you perform a function in exchange for payment, towards becoming a trusted advisor. As an advisor, the work is more interesting, it pays better, and you’re less likely to be undercut by a competitor who lowballs a fee in order to grab the business.

The right content strategy can get you there.

February 9, 2017
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#59 How you can show your clients “I’m on your side”

As I pointed out in Post #55, you need to create content that engages and interests clients, not just you. Particularly, this involves creating content that has them and their interests at heart.

November 17, 2016
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#58 Content to meet your business goals – like, getting you into projects early

If you’re like many of the business professionals I work with, you have a pressing need to build strong relationships with your clients, so you can get more repeat engagements without having to constantly hunt out new clients.

One way to do that is through standing out as offering something extra.

November 8, 2016
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#57 How to reach potential clients by being a podcast guest

Suddenly, podcasting is hot. It’s taken a combination of smartphones that can download online files easily, earbuds and noise-canceling headphones, easy-to-use recording hardware and software – and not the least, places like iTunes and Stitcher to make one’s podcast findable online. But podcasting has moved from geeky to cool, when it comes to getting your ideas in front of potential clients.

November 4, 2016
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#56 How you can attract buyers of your ‘me-too’ service

Do you offer services that can be filled by other business professionals? Almost certainly, yes. If your service is so narrow that there’s no competition, there’s probably not much of a market for it either.

So how do you give clients a reason to choose you over a competitor? The procedures you follow may be the same – and may actually be dictated by regulations or professional practice. Your pricing is about the same. So how do you stand out, and also avoid a race to the bottom regarding your fees?

October 28, 2016
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#70 How can you protect your clients’ blind side?

#59 How you can show your clients “I’m on your side”

#58 Content to meet your business goals – like, getting you into projects early

#57 How to reach potential clients by being a podcast guest

#56 How you can attract buyers of your ‘me-too’ service

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

#106 Are you wasting your time trying to publish in the wrong media?

#105 4 unexpected benefits of creating thought leadership content

#104 “Gated content” and “squeeze page” – an online marketing demystifier, Part 2

#103 “Consumability” and “Easter eggs” – an online marketing demystifier, Part 1

#102 Reach top executives indirectly -- through the advisors they trust

#101 10 reasons why publication editors reject articles

#100 Publication editor’s jargon demystifyer, Part Two

#99 What does that word mean? Your editor’s jargon demystifyer, Part One

#98 Don’t miss out on a powerful way to put content in front of clients

#97 4 ways to make content creation easy (well, easier)

#96 Content strategy that helps your firm recruit the right talent

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