Creating content - Thought Leadership Resources

#80 How to defend your vital repeated cash flow sources

If you’re like many business professionals, your source of financial stability – a steady flow of repeat work – is also your greatest source of risk. This post will give you some ways to add some predictability in your life, so that you can rest easy (or at least “easier”) about keeping that client base intact.

April 20, 2017
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#76 Why you must future-proof your thought leadership website

Why do you need a website, when there are so many options for showcasing your ideas – LinkedIn, Facebook, Twitter, Instagram, SlideShare and others?

You need a website because it’s YOURS. Something you own, have full control over, and can turn into what you want. Those other platforms are owned by someone else.

March 24, 2017
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#70 How can you protect your clients’ blind side?

One of the keys to success in professional services is to move from transactional services, in which you perform a function in exchange for payment, towards becoming a trusted advisor. As an advisor, the work is more interesting, it pays better, and you’re less likely to be undercut by a competitor who lowballs a fee in order to grab the business.

The right content strategy can get you there.

February 9, 2017
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#59 How you can show your clients “I’m on your side”

As I pointed out in Post #55, you need to create content that engages and interests clients, not just you. Particularly, this involves creating content that has them and their interests at heart.

November 17, 2016
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#58 Content to meet your business goals – like, getting you into projects early

If you’re like many of the business professionals I work with, you have a pressing need to build strong relationships with your clients, so you can get more repeat engagements without having to constantly hunt out new clients.

One way to do that is through standing out as offering something extra.

November 8, 2016
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#80 How to defend your vital repeated cash flow sources

#76 Why you must future-proof your thought leadership website

#70 How can you protect your clients’ blind side?

#59 How you can show your clients “I’m on your side”

#58 Content to meet your business goals – like, getting you into projects early

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

#106 Are you wasting your time trying to publish in the wrong media?

#105 4 unexpected benefits of creating thought leadership content

#104 “Gated content” and “squeeze page” – an online marketing demystifier, Part 2

#103 “Consumability” and “Easter eggs” – an online marketing demystifier, Part 1

#102 Reach top executives indirectly -- through the advisors they trust

#101 10 reasons why publication editors reject articles

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