Case studies are a great way to show how you help your clients. They reassure prospective clients that you can do great work. Further it can help to cement your relationship with the client for whom you did the job. In many proposals, having some good case studies, or project descriptions, is an essential part of a winning proposal.
Yet how many times has a client said to you, “You did good work on this project, but we want you to keep it confidential.” How do you get your client’s buy-in about publishing a case study about your work?