Business professionals just love sharing their knowledge, and that’s one reason I love working with them. But there’s sharing … and there’s over-sharing. Sometimes, business professionals prepare content that is not of interest to the people they want as clients, although it is of interest to their competitors.
That can be what happens in the case of the “how-to” kind of content, which is an established journalistic archetype, telling how to do something. It could be a series of steps, or a list of success factors.