Hi. I’m Carl Friesen founder of Thought Leadership Resources. In this video, I’d like to tell you about why we do what we do, and how we do it.
And I think that the ‘why’ is important, so here’s our ‘why’. It goes back to 2009, when I was pushed out of a corporate job. I decided that my next career move was to build something I couldn’t be pushed out of – a consulting business of my own.
I knew I needed to learn, and fast, how to reach out to potential clients and persuade them that I could help them. So I learned how to market myself through video, podcasts, an effective website, social media and other tools.
Along the way, I met many other business professionals who have excellent services and solutions to offer. Many of them are thought-leaders in their field, and they can help solve some of the most pressing problems facing our planet. As an example, one of them is a wildlife biologist I’ll call Gordon.
He specializes in helping wildlife to cross highways safely. He designs underpasses for wildlife as well as overpasses. He’s leading-edge in how he uses vegetation to guide animals to these safe crossing places. And in this way, Gordon helps protect both motorists and the animals.
What I’ve found is that subject-matter experts like Gordon often have trouble connecting with the people who need what they have to offer. This means that we’re all missing out on what these experts can do. It also means that they have trouble earning an income worthy of their skills.
So, at Thought Leadership Resources we’re all about giving experts like Gordon the tools and skills they need to market themselves. If they can stand out as thought-leaders, they can get the attention of potential clients, and show the extra value they offer.
If you’re like Gordon in that you have expertise and knowledge, but may have trouble getting noticed and earning what you’re worth, we can help. And we do this three different ways.
The first way is through the free resources available on our website -- which is filled with practical, helpful content helping business professionals build their profile. On the website, you can sign up for our free weekly newsletter, “Your Expertise Edge,” that contains ideas that are practical and accessible.
Second, there are the more comprehensive paid resources available on the site, including links where you can learn about my two most recent books.
Third, there are the live presentations and workshops we offer, for people who learn best through interacting in a group, with other business professionals.
So, please visit our website and see what you can learn about succeeding as an independent business professional. And enroll in our newsletter, Your Expertise Edge, so you don’t miss out on any of the new tools and techniques you can learn about at Thought Leadership Resources.