Public speaking - Thought Leadership Resources

#53 Why it’s now easier to recruit new clients with your own events

How do you gauge the effectiveness of a presentation you’ve given? Some people might say it was a success if they got through the whole event without an anxiety attack, or if they finished on time, or if they got through all the points they planned to cover. They might say it was a success if there were a lot of people in the audience.

October 7, 2016
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#39 4 benefits public speaking gives you that nothing else does

Public speaking can be a hassle. First, there are difficulties in getting the gig (more on that in post #30), you need to prepare a message and maybe the audio-visual to go with it, and there is travel time and expense. Plus, the fact that many business professionals fear and dislike speechifying so much that they would rather have a tooth extracted without anesthetic, than give a speech.

July 1, 2016
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#32 Four ways to reach your ideal client through media they trust

Your potential clients probably get a lot of emails they never read. They get a lot of calls that go to voice mail, which they don’t return. Their LinkedIn feed and Twitter are flooded of content they have no time for.

So how do you break through that clutter? By being where they’re already looking.

May 13, 2016
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#30 Success in public speaking starts with picking the right audience

Public speaking remains one of the most effective ways to connect with potential clients, demonstrate the value you offer, and show that you’re someone that they would enjoy working with. Yet so many business professionals don’t get all their possible benefits from their public speaking program.

One reason is that they don’t pick the right audience.

April 29, 2016
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#29 How to make your next speech a ‘must-attend’ for potential clients

If public speaking is a priority for you in reaching potential clients, every opportunity to be in front of the right audience is precious. You need to get your best results from each presentation. By “results” I mean:

April 22, 2016
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#53 Why it’s now easier to recruit new clients with your own events

#39 4 benefits public speaking gives you that nothing else does

#32 Four ways to reach your ideal client through media they trust

#30 Success in public speaking starts with picking the right audience

#29 How to make your next speech a ‘must-attend’ for potential clients

#124 3 ways marketers can gain cooperation from fee-earners

#123 How to write project descriptions that help your firm sell

#122 Reach the C-suite indirectly, through the professionals they rely on

#121 Your firm’s content – getting past “telling” and on to “persuading”

#120 How to show your firm’s members are “the safe choice” (and why that matters)

#119 Get past that “But I hate writing!” barrier to thought leadership content

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

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