Thought Leadership Resources

#94 Navigate the hazards of getting your firm published in niche media

In an age of Google, is it still worth for professional firms to get their ideas published in third party media, including (gasp) trade magazines? One of the central ideas of this blog is that it is worth the hassle.

Why? Well, third-party niche media are specifically designed to reach very senior people, with significant budgetary discretion.
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