Publishing articles - Thought Leadership Resources

#99 What does that word mean? Your editor’s jargon demystifyer, Part One

Every industry has its insider terminology or jargon. That includes the editors of online and print publications. You may find them hard to understand, as they may use mysterious terms like “byline,” “query,” and “cutline.”

December 22, 2017
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#94 Navigate the hazards of getting your firm published in niche media

In an age of Google, is it still worth for professional firms to get their ideas published in third party media, including (gasp) trade magazines? One of the central ideas of this blog is that it is worth the hassle.

Why? Well, third-party niche media are specifically designed to reach very senior people, with significant budgetary discretion.

October 13, 2017
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#92 Why your firm’s blog isn’t the best way to reach new clients

What’s the best way to put your firm’s ideas in front of potential clients?

There’s no single answer to that question. You need to have access to a wide range of tools, and many touch points, before a prospective client is ready to even consider your firm’s services.

September 7, 2017
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#82 Why you need to get your ideas into trade publications

If you’re like most business professionals, you’d rather put your time into actually doing the work you love, rather than doing what it takes to get that work. So, wouldn’t you want to pick work-getting methods that are the best able to attract the clients you most want to serve?

May 4, 2017
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#79 5 ways to get your ideas into media your clients trust

One of the best ways to make sure your ideas get in front of the people you want as clients is to be where they’re looking.

April 13, 2017
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#99 What does that word mean? Your editor’s jargon demystifyer, Part One

#94 Navigate the hazards of getting your firm published in niche media

#92 Why your firm’s blog isn’t the best way to reach new clients

#82 Why you need to get your ideas into trade publications

#79 5 ways to get your ideas into media your clients trust

#124 3 ways marketers can gain cooperation from fee-earners

#123 How to write project descriptions that help your firm sell

#122 Reach the C-suite indirectly, through the professionals they rely on

#121 Your firm’s content – getting past “telling” and on to “persuading”

#120 How to show your firm’s members are “the safe choice” (and why that matters)

#119 Get past that “But I hate writing!” barrier to thought leadership content

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

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