Thought Leadership Resources

#67 How to get more of the work you want, with “newsjacking”

What kind of work do you really, really want to do for your clients?

Move out of repetitive, dull work you’ve done too many times before, through showing your clients you can help them in other, more interesting ways?
Escape the “commodity trap” – you’re performing the same functions as your competitors, which means you can’t raise your fees without getting undercut by someone who’ll work cheaper?
Stop “performing a function” for your clients, and move into being a strategic partner with them?


#43 In-flight magazines, Fortune, and sales pitches: what DOESN’T work in thought leadership content

Just about anyone in business can come up with a repertoire of classic mistakes their clients make. I expect that in my interactions with other professionals – web designers, dentists, financial planners and the like – I make similar newbie errors.

But here are four of the classic mistakes I’ve come across in demonstrating thought leadership.

#36 Boost your article’s effectiveness and placement with photography

Pictures are a big part of success in getting your ideas into publications that are already read and trusted by your potential clients. For a specialized B2B audience, that means trade publications and associated websites. For more information on how to find the best publications for the job, please review post #34.

But if it were that easy, everyone would be doing it.
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