Publishing articles - Thought Leadership Resources

#67 How to get more of the work you want, with “newsjacking”

What kind of work do you really, really want to do for your clients?

• Move out of repetitive, dull work you’ve done too many times before, through showing your clients you can help them in other, more interesting ways?
• Escape the “commodity trap” – you’re performing the same functions as your competitors, which means you can’t raise your fees without getting undercut by someone who’ll work cheaper?
• Stop “performing a function” for your clients, and move into being a strategic partner with them?

January 20, 2017
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#61 5 mistakes you may be making publishing articles in trade magazines

“Get your ideas into media already trusted by the people you want as clients,” is one of the central themes of this blog. Rather than just trusting to Google to drive potential clients towards your own website, it makes sense to fish where the fish are.

December 1, 2016
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#43 In-flight magazines, Fortune, and sales pitches: what DOESN’T work in thought leadership content

Just about anyone in business can come up with a repertoire of classic mistakes their clients make. I expect that in my interactions with other professionals – web designers, dentists, financial planners and the like – I make similar newbie errors.

But here are four of the classic mistakes I’ve come across in demonstrating thought leadership.

July 29, 2016
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#36 Boost your article’s effectiveness and placement with photography

Pictures are a big part of success in getting your ideas into publications that are already read and trusted by your potential clients. For a specialized B2B audience, that means trade publications and associated websites. For more information on how to find the best publications for the job, please review post #34.

But if it were that easy, everyone would be doing it.

June 10, 2016
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#35 Your guide to finding and choosing publications that reach your market

In a previous post, #34, I talked about how you can decide which publications are best for reaching your market. Next step is to evaluate a publication to see if it’s a viable home for your content. Here’s how to do that.

June 3, 2016
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#67 How to get more of the work you want, with “newsjacking”

#61 5 mistakes you may be making publishing articles in trade magazines

#43 In-flight magazines, Fortune, and sales pitches: what DOESN’T work in thought leadership content

#36 Boost your article’s effectiveness and placement with photography

#35 Your guide to finding and choosing publications that reach your market

#124 3 ways marketers can gain cooperation from fee-earners

#123 How to write project descriptions that help your firm sell

#122 Reach the C-suite indirectly, through the professionals they rely on

#121 Your firm’s content – getting past “telling” and on to “persuading”

#120 How to show your firm’s members are “the safe choice” (and why that matters)

#119 Get past that “But I hate writing!” barrier to thought leadership content

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

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