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Creating content

Creating content

#97 4 ways to make content creation easy (well, easier)

One of the challenges of thought leadership marketing is around the amount of time it takes. Many marketing professionals have pointed this out to me – it’s not like creating an ad with a few words of text. It demands time from the marketing team, but more challenging – it demands time from the firm’s senior members, who are already too busy with client work, mentoring, supervising the work of juniors, and project management.

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Creating content

#96 Content strategy that helps your firm recruit the right talent

Staying current with developments in one’s field is important, so I attended the inaugural “Pinnacle” conference for experienced marketers, by the Society for Marketing Professional Services in October 2017.

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Creating content

#93 3 key questions to kick-start thought leadership content creation

Many business professionals like the idea of creating thought leadership content, but they don’t know how to start – to move past that blank screen.

They may be facing a deadline for a blog post, article, speech or other content, but no topic comes to mind. They’ve clicked on “open new document,” and that’s where they’re stuck. There’s that cursor, and it hasn’t moved. Blink blink blink.

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Creating content

#91 - 3 easy steps to focusing your content on your client’s needs

Have you been developing thought leadership content that does a good job of showcasing your skills, but it’s not working? It’s not showing up in topic searches on Google, and it’s not effective at convincing clients to get in touch?

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Creating content

#90 How a ghostwriter can help you grow your voice

  • “I know I need to produce thought leadership content, but I don’t have the time.”
  • “I hate writing, and people tell me it shows in what I write.”
  • “I tried writing articles, but they kept getting turned down by editors, so I stopped.

If any of these statements describes you, you’re not alone. A lot of business professionals want to get their ideas published, but it seems like an insurmountable mountain to climb. But there is a ghostly answer to all of these concerns – specifically, a ghostwriter.

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Creating content

#89 Why you need to stop writing case studies

Case studies are the thought leadership content type of choice for a lot of business professionals. For many, case studies are the first type of content they can think of, and maybe dominate the content they produce.

That’s wrong.

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Creating content

#88 Two elements every piece of thought leadership content must include

For many business professionals, thought leadership content is all about helping to grow the sum total of human expertise – their contribution to making the world a better place. And that’s one reason I just love working with these people. They have significant expertise, and they want to share it.

But for an article, blog post, video, podcast recording or other content to be effective as a business development tool, it has to persuade the other person to make a change. Specifically, you want that content to generate some kind of action.

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carl@thoughtleadershipresources.com