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Creating content

Creating content

#83 Show that you help clients with their “right now” problems

You want your articles, blog posts, speeches and other content to help you gain clients, right? So, would it be better for you to create content that focuses on (1) what you want to say to the universe, or (2) meeting the information needs of your ideal clients, and showing how you can help them?

In case you were wondering, the correct answer is (2). That is the whole focus of this blog, Your Expertise Edge – helping you show potential clients that you can help them achieve their goals, by providing really useful information and making it available to them.

Read more …

Creating content

#81 How to create “how-to” content that actually helps your clients

Do you want your articles, blog posts, videos, speeches and other content to be sought out by your ideal clients? And when they’ve found it, do you want them to see you as someone who has workable ideas to offer them?

One way to do that is to focus your content on “how-to” themes.

In this post, you’ll learn what a how-to is, the role it plays in your thought leadership program, how to pick themes for your content, what topics to avoid, and how to structure your content effectively. So yes, this is a how-to about how-to’s.

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Creating content

#80 How to defend your vital repeated cash flow sources

If you’re like many business professionals, your source of financial stability – a steady flow of repeat work – is also your greatest source of risk. This post will give you some ways to add some predictability in your life, so that you can rest easy (or at least “easier”) about keeping that client base intact.

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Creating content

#76 Why you must future-proof your thought leadership website

Why do you need a website, when there are so many options for showcasing your ideas – LinkedIn, Facebook, Twitter, Instagram, SlideShare and others?

You need a website because it’s YOURS. Something you own, have full control over, and can turn into what you want. Those other platforms are owned by someone else.

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Creating content

#70 How can you protect your clients’ blind side?

One of the keys to success in professional services is to move from transactional services, in which you perform a function in exchange for payment, towards becoming a trusted advisor. As an advisor, the work is more interesting, it pays better, and you’re less likely to be undercut by a competitor who lowballs a fee in order to grab the business.

The right content strategy can get you there.

Read more …

Creating content

#59 How you can show your clients “I’m on your side”

 As I pointed out in Post #55, you need to create content that engages and interests clients, not just you. Particularly, this involves creating content that has them and their interests at heart.

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Creating content

#58 Content to meet your business goals – like, getting you into projects early

If you’re like many of the business professionals I work with, you have a pressing need to build strong relationships with your clients, so you can get more repeat engagements without having to constantly hunt out new clients.

One way to do that is through standing out as offering something extra.

Read more …

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