Publishing articles - Thought Leadership Resources

#110 What’s the best vehicle for your firm’s thought leadership content?

Are you looking for the ideal marketing vehicle for reaching people with significant budgetary discretion in your firm’s ideal markets? This vehicle needs the following characteristics:

September 14, 2018
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#109 Three “bad deals” to avoid in thought leadership content

In this blog, I’ve talked about the value of getting your firm’s thought leadership content published. This post digs into three “bad deals” in making that happen, and how you can avoid wasting your time and money.

August 3, 2018
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#107 Ignore local publications for your firm’s thought leadership content

How can you match your firm’s marketing efforts to its geographic reach? This matters because it costs money to reach potential clients, and you don’t want to waste impressions on people who won’t become clients.

June 1, 2018
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#101 10 reasons why publication editors reject articles

It can be discouraging.

You’ve finally persuaded one of your firm’s experts to write an article for publication. You sent it off to the publication, and never even heard back from the editor. Even a couple of follow-up calls to the editor didn’t help.

So what went wrong?

January 19, 2018
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#100 Publication editor’s jargon demystifyer, Part Two

In the previous blog post (#99) I set out the definitions of some terms used in publishing print and online publications. If you’re going to work in their world, it helps to be able to understand their language.

I originally planned to put all 40-something terms in one post, but it was too long, so I chopped it into two posts.

January 5, 2018
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Tagged under

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#107 Ignore local publications for your firm’s thought leadership content

#101 10 reasons why publication editors reject articles

#100 Publication editor’s jargon demystifyer, Part Two

#124 3 ways marketers can gain cooperation from fee-earners

#123 How to write project descriptions that help your firm sell

#122 Reach the C-suite indirectly, through the professionals they rely on

#121 Your firm’s content – getting past “telling” and on to “persuading”

#120 How to show your firm’s members are “the safe choice” (and why that matters)

#119 Get past that “But I hate writing!” barrier to thought leadership content

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

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