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Does your business development program have to actually develop business for you? Well, it should. And the best way to make sure it develops business for you is to focus your content not on your solution, but on the problems and opportunities your clients are facing.
The world has reached a tipping point of sorts – over half of all online searches are now made with a mobile phone or tablet, rather than a desktop or laptop computer.
So, if a potential client hears about you or is referred to you, would they find your website easy to use on a mobile device? Or would they be frustrated with pages that don’t fit on the screen, with small text, that load slowly, and it’s hard to find the information they want?
So, if a potential client hears about you or is referred to you, would they find your website easy to use on a mobile device? Or would they be frustrated with pages that don’t fit on the screen, with small text, that load slowly, and it’s hard to find the information they want?
It could be that you’ve got a great skill-set and knowledge base. But is the service you want to sell in congruence with what your clients want to buy? As in, are you showing your abilities to solve problems and access opportunities, that your clients are actually concerned about? Or are you focusing on advantages that don’t matter to them – or worse, presenting yourself as something they’d rather stay away from?
One of the reasons you’re reading this, is that you want to build a higher professional profile. And that’s a good thing. As I’ve pointed out elsewhere, publishing content can help you achieve business objectives such as moving into a more lucrative market.
What does the selling of children’s art classes have to do with the marketing of professional services? Quite a bit, as it turns out.
Have you ever faced the terror of an empty screen? You’ve opened up a “New document,” and there’s a blinking cursor. You may have a pressing deadline for a blog post, article, speech or other content, and no topic in mind. But there’s that cursor, and it hasn’t moved. Blink blink blink.