Does your firm need to stand out by showing expertise and thought leadership? We can help you create and publish thought leadership content that shows your firm’s capabilities. And, we do it in a way that makes it easy for your firm’s professionals to convey their ideas. Find out how we help business professional firms reach potential clients … three different ways.
Senior-level potential clients invest significant time learning about the issues affecting their world, through reading their niche professional and business media. So, put your firm’s message where they’re already looking – by getting your ideas published in your ideal clients’ niche print and electronic media.
Read moreYou need to build potential clients into actual clients, through giving them information they’ll find useful, so they’ll keep coming back for more. We’ll help you generate a steady flow of high-value blog posts and other content, This will make your firm’s ideal clients want to follow your social media and email list.
Read moreHow can you reach out to potential clients who haven’t heard of your firm yet? One way is to create content that your current contacts are likely to share. That often means infographics -- useful, focused and easy to digest. We help you create infographics that present your firm’s ideas effectively, to reach new markets and prospects.
Read moreOne of my clients recently asked about how to get better cooperation from the subject-matter experts (SMEs) who are the authors of the content. My work for this firm is mostly around ghosting content based on interviews, PowerPoints and other written materials, and it’s what’s now called “thought leadership content marketing.”
Read moreMany project descriptions are just-the-facts descriptions of what was done on a project. This format misses out on some huge opportunities to help sell the firm’s services. To do this, a project description needs to engage the reader, keep them reading, and by the end the reader has learned something useful.
Read moreIf your firm needs to reach senior-level executives – the C-suite – to present your services, it can be difficult to get a chance. Senior people are guarded by assistants, voice mail, a never-ending schedule of meetings, and frequent travel. They’re not likely to see your e-mails, take your calls, return your voice mails, or be at any networking events you can get into.
Read moreI had the pleasure of working with Carl over 10 years and he always impressed me with his professionalism and great quality work. Carl has the unique ability of transforming highly technical concepts into an interesting readers’ friendly version. He has an efficient process in place which starts with interviewing the consultant all the way through getting them published.
Since his clients are located around the world, he is very flexible to accommodate tight time lines and communicate between different time zones. Carl is also very keen on building long lasting business relationships and partners with his clients to achieve their desired goals. Carl has my strongest recommendation!
Thought Leadership Resources
20 Mississauga Valley Blvd, Suite 408
Mississauga, ON L5A 3S1
Phone: 1.289.232.4057
Mobile: 1.647.998.4057
carl@thoughtleadershipresources.com