Help your firm
get known for
thought leadership
Does your firm need to stand out by showing expertise and thought leadership? We can help you create and publish thought leadership content that shows your firm’s capabilities. And, we do it in a way that makes it easy for your firm’s professionals to convey their ideas. Find out how we help business professional firms reach potential clients … three different ways.
Get published
Senior-level potential clients invest significant time learning about the issues affecting their world, through reading their niche professional and business media. So, put your firm’s message where they’re already looking – by getting your ideas published in your ideal clients’ niche print and electronic media.
Read moreBuild your platform
You need to build potential clients into actual clients, through giving them information they’ll find useful, so they’ll keep coming back for more. We’ll help you generate a steady flow of high-value blog posts and other content, This will make your firm’s ideal clients want to follow your social media and email list.
Read moreThought Leadership Videos
How can you persuade potential clients that your firm’s people are good to work with and able to get results? Thought leadership video brings across your firm’s expertise – and also conveys personality. We help you create videos that are the next best thing to an in-person meeting, when it comes to building relationships.
Read moreLatest in Thought Leadership Resources
#124 3 ways marketers can gain cooperation from fee-earners
One of my clients recently asked about how to get better cooperation from the subject-matter experts (SMEs) who are the authors of the content. My work for this firm is mostly around ghosting content based on interviews, PowerPoints and other written materials, and it’s what’s now called “thought leadership content marketing.”
Read more
#123 How to write project descriptions that help your firm sell
Many project descriptions are just-the-facts descriptions of what was done on a project. This format misses out on some huge opportunities to help sell the firm’s services. To do this, a project description needs to engage the reader, keep them reading, and by the end the reader has learned something useful.
Read more
#122 Reach the C-suite indirectly, through the professionals they rely on
If your firm needs to reach senior-level executives – the C-suite – to present your services, it can be difficult to get a chance. Senior people are guarded by assistants, voice mail, a never-ending schedule of meetings, and frequent travel. They’re not likely to see your e-mails, take your calls, return your voice mails, or be at any networking events you can get into.
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Jeanette Southwood, Vice-President | Strategy and Partnerships | Engineers Canada
Carl works with members of my global and Canadian teams to communicate their messages in writing to a wide variety of audiences. Across many market sectors, he easily integrates business and technical issues. Carl responds quickly to the needs of team members, one of the keys to succeeding in our client-focused environment.
Sarah McQuaig, Manager | Environment, Health and Safety Operations and Logistics | Suncor
Working with Carl was always a pleasure. He took the stress out of publishing articles. His ability to interpret complex regulation and put it into simple terms for everyone to understand is incredible.
Michael Snow, Principal | Golder Associates
I worked with Carl on several articles intended for publication in major journals/magazines. His ability to leverage my 'technical' story into an articel tailored to the publications audience and thematic objectives was highly appreciated. Working with Carl was a pleasure, he made the entire experience enjoyable.
Frank Palkovits, President | Mine Paste Ltd.
Carl's strength in writing combined with his ability to quietly distill foreign subject matter and turn it into a well written finished document provided good fun, great time savings and also allowed us to effectively display our services to a much broader base.
Erin Bruggeman, Senior Marketing Manager | Sullivan, Cotter and Associates Inc.
I have worked with Carl in various capacities over the last 10 years. He is a talented writer and professional communicator. Carl has the uncanny ability to take very complex technical information and write it in a way that others can grasp and actually enjoy reading. He knows how to get people published and understands what makes strong thought leadership content. I would highly recommend Carl to others!
Naglaa Hassanein, Marketing Manager | Collins Barrow | Toronto
I had the pleasure of working with Carl over 10 years and he always impressed me with his professionalism and great quality work. Carl has the unique ability of transforming highly technical concepts into an interesting readers’ friendly version. He has an efficient process in place which starts with interviewing the consultant all the way through getting them published.
Since his clients are located around the world, he is very flexible to accommodate tight time lines and communicate between different time zones. Carl is also very keen on building long lasting business relationships and partners with his clients to achieve their desired goals. Carl has my strongest recommendation!
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Thought Leadership Resources
20 Mississauga Valley Blvd, Suite 408
Mississauga, ON L5A 3S1
Mobile: 1.647.998.4057
carl@thoughtleadershipresources.com