Why do you divert time from other uses (like sleep, or billable work …) to create blog posts, prepare and present speeches, as well as write articles for publication? I’d say that this activity has just one purpose. It’s to help you get noticed and stand out, so you can get more of the work you want to do, become the preferred choice in your field, and earn more.
Given that focus, wouldn’t you want those blog posts, speeches, articles and other content to be as effective as they can be?
There’s a story of a visitor to a rock quarry in mediaeval Europe. The visitor asks one stonemason, “What are you doing?” and the mason replies, “I’m chipping flakes off this stone.” A second mason replies to the same question, “I’m cutting stone into square blocks.” But the third mason says, “I’m building a cathedral.”Read more
How do you gauge the effectiveness of a presentation you’ve given? Some people might say it was a success if they got through the whole event without an anxiety attack, or if they finished on time, or if they got through all the points they planned to cover. They might say it was a success if there were a lot of people in the audience.Read more
In this newsletter, I’ve so far avoided the topic of blogging – even though this newsletter is really a blog. And not that I’m bragging (well, I suppose I am), this blog has now been publishing for a year, which is some kind of a gauge of success. The number of subscribers keeps on climbing, unsubscribes remain low, and metrics indicate a pretty high “open” rate.Read more
Once upon a time in America, if an event didn’t get covered on the six o’clock news of CBS, NBC or ABC, it was like it didn’t happen. There were “major news media,” and there were those that didn’t matter. Read more
In a business context too, there were major media like Fortune and the Wall Street Journal, as well as specialty publications like Engineering News Record – titans that stood like gatekeepers, between “sources” with expertise to offer, and the readers of those publications.
Some of the technical professionals I’ve worked with don’t think much of marketing. “My work speaks for itself,” they say. “Do good work, build your reputation, and clients will find you.” A number of the people who’ve told me this take an understandable pride in having built a practice and a reputation that brings in repeat work and referrals.Read more
Maybe you’ve devoted a lot of time into creating Really Useful Content – blog posts, articles, speeches, maybe a video or two – and it’s just not working. It’s not getting you business. So, what to do?Read more
Why do you create thought leadership content – blog posts, articles, videos, speeches and the like? It could be to get the attention of potential clients. Or it could be because you have insights to share, and you like helping.Read more
But it could be that the biggest beneficiary of your thought leadership program is you. Here’s how that can work.
Are you looking for a way to provide reassurance to your prospects and clients that you’re into it for the long haul – a reliable resource, who they can count on for meeting their needs for years to come? And, that you’re dedicated to understanding the issues that they’re facing, so your work fits their reality?Read more
One way to do this is through what I call “anniversary newsjacking” content.
For many people, having a career that is fun, pays well and does some good for the world is too much to expect. They’d settle for just one of those three benefits. But, all the three are available to business professionals who plan carefully and then execute well.Read more
Have you ever felt stuck in your professional growth? You’re doing small jobs for clients, and you’re glad to have them, but you know you can do so much more? And your clients think of you as someone who does small jobs reliably, and that’s it?Read more
You can’t do it all, and you shouldn’t. Just about any organization needs to bring in help from freelancers at some point, and that’s particularly the case if you’re with a small organization, or a Corporation of One.Read more