Thought Leadership Resources

book11Get that article published!

online course

Do you want to get your ideas in front of your ideal clients? Learn how, through this ten-lesson course that will teach you how to publish articles in niche media trusted by the people you want to reach.

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If you’re like many business professionals, your source of financial stability – a steady flow of repeat work – is also your greatest source of risk. This post will give you some ways to add some predictability in your life, so that you can rest easy (or at least “easier”) about keeping that client base intact.

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One of the best ways to make sure your ideas get in front of the people you want as clients is to be where they’re looking.

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Are you working hard on being recognized as a subject-matter expert or thought-leader in your field? And you haven’t yet been invited to address the Davos conference, write an opinion piece in The Economist, or give a TED talk?

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In this issue of “Your Expertise Edge,” we’re drilling down into the topic of Facebook for business. Normally, I tend to think of Facebook as a platform for personal use, and that for business, LinkedIn is more appropriate (I went into that topic in Post #21, How to make LinkedIn posts work for you).

My business coach, Heather Prestanski of Homefront Marketing, has been trying to pull me around to the idea that Facebook is a good platform for business as well, due largely to its huge user base and the effectiveness of its advertising program ...

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Why do you need a website, when there are so many options for showcasing your ideas – LinkedIn, Facebook, Twitter, Instagram, SlideShare and others?

You need a website because it’s YOURS. Something you own, have full control over, and can turn into what you want. Those other platforms are owned by someone else.

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For many people, “having a book” is one of the defining aspects of thought leadership. Even in an age of Twitter and Instagram, there’s something about being the author of a book that moves you to another level. This is because:

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You may have been told, “If you want to be seen as a subject-matter expert, you need to get your ideas published!” So you tried. You set aside a weekend to pour your heart and soul into an article, sent it off to an editor … and never even heard back.

It’s frustrating and demoralizing, particularly when you look through publications and see articles like those you’d like to publish, or maybe articles written by colleagues or competitors. What are they doing right that you’re not?

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Building your profile as a subject-matter expert in your field may seem daunting, scary and lonely. But it doesn’t have to be. You may have heard “it takes a village to raise a child” and that can be true of building your professional profile too. You don’t have to do it alone.

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“Forewarned is forearmed.” It’s an old saying, but it still rings true – if you know of the hazards that might lie ahead when you start a new venture, you can prepare yourself to meet those hazards.

In this post, I’m going to tell you about the hazards you might face in your efforts to get your ideas published. Maybe you’ve seen articles published in your clients’ niche media by your competitors, or as guest posts on influential blogs. Perhaps you wondered how they did it, when your efforts to get published seem to land ...

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For some business professionals, case studies are a go-to way to demonstrate their skills. And they can. I’ve argued that case studies can be a good way to enter a new market (Post #33). I’ve also warned that they can trap you in the kind of work you’re doing now, in Post #42.

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One of the keys to success in professional services is to move from transactional services, in which you perform a function in exchange for payment, towards becoming a trusted advisor. As an advisor, the work is more interesting, it pays better, and you’re less likely to be undercut by a competitor who lowballs a fee in order to grab the business.

The right content strategy can get you there.

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Gaining your clients’ trust is huge. If your clients trust you,

They’ll believe your recommendations on other ways you can help them.
They’ll leave you some breathing room if you’re overworked – because you’ve shown them you’ll deliver.
If you make a mistake, they’re confident you’ll make it right, because that’s what you’ve done in the past.
When one of your competitors calls, they’ll just say, “Thanks, we’re happy with our current supplier.” 

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