Thought Leadership Resources

Carl FriesenHelp your firm
get known for
thought leadership

Does your firm need to stand out by showing expertise and thought leadership? We can help you create and publish thought leadership content that shows your firm’s capabilities. And, we do it in a way that makes it easy for your firm’s professionals to convey their ideas. Find out how we help business professional firms reach potential clients … three different ways.


Get published

Senior-level potential clients invest significant time learning about the issues affecting their world, through reading their niche professional and business media. So, put your firm’s message where they’re already looking – by getting your ideas published in your ideal clients’ niche print and electronic media.

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Build your platform

You need to build potential clients into actual clients, through giving them information they’ll find useful, so they’ll keep coming back for more. We’ll help you generate a steady flow of high-value blog posts and other content, This will make your firm’s ideal clients want to follow your social media and email list.

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Add wings to your content

How can you reach out to potential clients who haven’t heard of your firm yet? One way is to create content that your current contacts are likely to share. That often means infographics -- useful, focused and easy to digest. We help you create infographics that present your firm’s ideas effectively, to reach new markets and prospects.

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Latest in Thought Leadership Resources

#122 Reach the C-suite indirectly, through the professionals they rely on

If your firm needs to reach senior-level executives – the C-suite – to present your services, it can be difficult to get a chance. Senior people are guarded by assistants, voice mail, a never-ending schedule of meetings, and frequent travel. They’re not likely to see your e-mails, take your calls, return your voice mails, or be at any networking events you can get into.

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#121 Your firm’s content – getting past “telling” and on to “persuading”

Many of the business professionals I work with are deeply in love with their work. For example, I talked recently with an engineer in Montreal who is a firm believer that a chemical process called electrocoagulation (EC) is the next biggest thing in water purification.

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#120 How to show your firm’s members are “the safe choice” (and why that matters)

In the days of mainframe computing, there was a saying: “Nobody ever got fired for buying IBM.” The machines produced by Big Blue (as it was called) might be pricey, but they had a reputation for reliability. Their salesmen (and they were nearly always men) wore blue pin-striped suits that matched their company’s logo. The company’s reputation meant that any executive could defend the decision to choose IBM over its competition. IBM was the safe choice.

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