Thought Leadership Resources

Carl FriesenHelp your firm
get known for
thought leadership

Does your firm need to stand out by showing expertise and thought leadership? We can help you create and publish thought leadership content that shows your firm’s capabilities. And, we do it in a way that makes it easy for your firm’s professionals to convey their ideas. Find out how we help business professional firms reach potential clients … three different ways.


Get published

Senior-level potential clients invest significant time learning about the issues affecting their world, through reading their niche professional and business media. So, put your firm’s message where they’re already looking – by getting your ideas published in your ideal clients’ niche print and electronic media.

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Build your platform

You need to build potential clients into actual clients, through giving them information they’ll find useful, so they’ll keep coming back for more. We’ll help you generate a steady flow of high-value blog posts and other content, This will make your firm’s ideal clients want to follow your social media and email list.

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Add wings to your content

How can you reach out to potential clients who haven’t heard of your firm yet? One way is to create content that your current contacts are likely to share. That often means infographics -- useful, focused and easy to digest. We help you create infographics that present your firm’s ideas effectively, to reach new markets and prospects.

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Latest in Thought Leadership Resources

#119 Get past that “But I hate writing!” barrier to thought leadership content

Don Draper had it easy. The brilliant advertising executive of the 1960s-era series “Mad Men” would simply think about a client’s issue, scribble an idea on a table napkin, and his job was done.

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#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

Many professional services firms today are tightening their marketing focus these days, often with a focus of developing and building relationships with certain specific target companies  the “key client” strategy. Marketers are under pressure to do their part in building and retaining their firm’s relationship with these clients.

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#117 What’s the one purpose of your firm’s content? Sales

If you ask many professional firm marketers the purpose of their firm’s content marketing program, they may come back with vague ideas like “to position our firm’s members as thought leaders,” or “To build awareness.” That’s easy to say, but hard to do, and harder yet to verify whether or not it’s working.

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