If you’re an independent business professional – an environmental scientist, lawyer, consultant, engineer or some other field – you’ve likely worked hard to develop your technical skills. Now, you feel the need to build your skills in another area – about getting noticed by potential clients and showing the benefits you offer.
That’s what we’re about. Thought Leadership Resources focuses on helping individual business professionals learn the skills they need to build a successful business. We use the principles of Content Marketing to help you create useful information and get it in front of potential clients and referral sources. That way, they’ll come to see you as knowledgeable, helpful and the go-to person in your field.
As a result, you’ll be able to do more of the work you love, for clients that you enjoy working with – and earn the kind of money you deserve.
How we help you build your profile
We do this through walking the talk, building an online resource of free content that shows you, in practical ways, how you can build your ideal professional practice. Some of this content is in blog form, as well as white papers, videos, slide shows, info-graphics and other forms, to meet a range of learning styles.
We also offer paid resources in the form of books, webinars and online courses.
So if you haven’t done so already, please enroll in our online resource, Your Expertise Edge, that will in a non-annoying way keep you up to date on new insights available from TLI – blog posts, videos, slide shows and other content to help independent business professionals succeed.
Why should you listen to what I have to say?
My work with Thought Leadership Resources is based on a background in journalism, sales and marketing, with over 15 years of experience in helping business professionals demonstrate expertise. I’ve had the honor of working with clients all over the world, in places that include Singapore, Australia, China, South Africa, Denmark, the United States and Canada.
To do this work, I have a degree in Journalism with experience as a reporter and editor, an MBA in Marketing, and six years of experience leading the Media Relations effort of KPMG in Canada. I also have four years of experience in Marketing with the international firm Golder Associates.
I work with a range of business associates who support the work of Thought Leadership Resources – people who have skills that can benefit users of TLI resources.
I’m based in Mississauga, Canada.
So … who am I, really?
My personal priorities involve:
Cycling – I’m a longterm member of Toronto Bicycling Network, and I ride as a form of socializing, recreation, exercise and to get places without using a car.
Outdoorsy things – I snowshoe and Nordic ski in winter, with some back-country trips each year. I’ve hiked the Alps, the Rockies and the Appalachians.
Working with people from different cultures – For ten years, I volunteered at Matthew House, a faith-based residence for refugee claimants in Toronto. I work hard at building supplier relationships for TLI in places like North and East Africa.
Reducing my environmental footprint: I’m “mostly” vegan, which means I eat very little animal protein, and this helps reduce my footprint a lot. Each year, my Other Half and I institute a capital investment on our house that makes it more energy-efficient (most recently, better ceiling insulation). I take public transit, walk or cycle whenever practical, rather than drive. And much as I love to travel, I’ve cut back on airplane trips.
Carl Friesen, Founder