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Career planning

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Career planning

#120 How to show your firm’s members are “the safe choice” (and why that matters)

In the days of mainframe computing, there was a saying: “Nobody ever got fired for buying IBM.” The machines produced by Big Blue (as it was called) might be pricey, but they had a reputation for reliability. Their salesmen (and they were nearly always men) wore blue pin-striped suits that matched their company’s logo. The company’s reputation meant that any executive could defend the decision to choose IBM over its competition. IBM was the safe choice.

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Career planning

#84 4 ways to earn money from thought leadership

So, maybe you’ve been putting a lot of work in to blogging, social media, speaking engagements and other ways to get recognized as a thought-leader in your field. That’s time you can’t bill your clients for, and you can’t get that time back. And you may be wondering, is there actually money at the end of all of this effort?

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Career planning

#78 What working in sales taught me about thought leadership

Are you working hard on being recognized as a subject-matter expert or thought-leader in your field? And you haven’t yet been invited to address the Davos conference, write an opinion piece in The Economist, or give a TED talk?

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Career planning

#73 Get the help you need to build your thought leadership profile

Building your profile as a subject-matter expert in your field may seem daunting, scary and lonely. But it doesn’t have to be. You may have heard “it takes a village to raise a child” and that can be true of building your professional profile too. You don’t have to do it alone.

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Career planning

#66 Frustrated reaching top executives? Sidestep, via people they trust

Do you need to reach the top levels of your target clients, if you’re to sell your services successfully?

It could be that you do large, long-term projects with budgets that can only be signed off at the highest level. Or, you’re all about helping create strategic change, and that’s a top-level decision. Maybe you’re not targeting the top level yet in your work, but you want to be.

As I’ve found out in building my own business, reaching an organization’s top tier can be frustrating.

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Career planning

#65 How to win clients by seeing the world through their eyes

Have you ever gone shopping for new shoes, clothing, electronics or whatever – and come across a product that is exactly right? The features you need, in the design that works best for you? That suddenly becomes a “must have” purchase for you – and the price isn’t much of a factor.

It’s not a coincidence. Manufacturers put a lot of effort into consumer research and testing – focus groups and other ways to find out what customers are looking for. Their purpose is to create a product that will appeal to the customers they want to reach.

As a businessperson, that should be your purpose too – to understand your prospective clients so well that you can design a service offering that becomes a “must have” purchase for them.

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Career planning

#54 Articulating your “why” gives you an edge

There’s a story of a visitor to a rock quarry in mediaeval Europe. The visitor asks one stonemason, “What are you doing?” and the mason replies, “I’m chipping flakes off this stone.” A second mason replies to the same question, “I’m cutting stone into square blocks.” But the third mason says, “I’m building a cathedral.”

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Phone: 1.647.998.4057 
carl@thoughtleadershipresources.com