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Career planning

Career planning

#48 How creating thought leadership content helps you (even if you didn’t get it published)

Why do you create thought leadership content – blog posts, articles, videos, speeches and the like? It could be to get the attention of potential clients. Or it could be because you have insights to share, and you like helping.

But it could be that the biggest beneficiary of your thought leadership program is you. Here’s how that can work.

Read more …

Career planning

#46 The “Find your passion, make it happen” way to grow your career

For many people, having a career that is fun, pays well and does some good for the world is too much to expect. They’d settle for just one of those three benefits. But, all the three are available to business professionals who plan carefully and then execute well.

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Career planning

#44 How (and whether) to hire a freelancer

You can’t do it all, and you shouldn’t. Just about any organization needs to bring in help from freelancers at some point, and that’s particularly the case if you’re with a small organization, or a Corporation of One.

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Career planning

#19 Getting dumped? What you can do now to plan your dump-proof future

Are you working in a job now, but you’re not sure how much longer? You know that the project pipeline is running dry, and you’re hearing rumors about a downsizing?

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Career planning

#16 How the right content can help you shift into a more lucrative market

Sometimes the grass really is greener on the other side of the fence. Maybe you think that there is a better market elsewhere. It could be:

• You’ve had good success in one industry, but you find it’s declining – and there’s good growth in another sector
• You’ve been serving small clients effectively, and you’re ready to take on the big players
• You’ve been living in one part of the world, and have recently moved – or are planning to move – to another, so you need to build a client base in your new place

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Career planning

#15 Build your independent business through content: 4 steps

“So where do I start?” It’s a question I get asked a lot by business professionals who are just beginning their journey to being seen as a recognized expert in their field.

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Career planning

#11 Why you need to narrow your business focus (and how to do it)

It was a $10,000 conversation, but that’s not what I earned from it. That’s what it cost me. And I’m glad of it.

This conversation over coffee took place in 1999, just after I’d jumped from a marketing job with a Big Four accounting firm, to start my own business. The meeting was with a business coach I’ll call “Judy,” as part of an initial consultation.

I’d told Judy that I wanted to build a practice working with professional services firms. But I’d been offered a contract to do PR work for a wood-stove manufacturer, quite outside my area of interest. Just starting out, even with a good cushion of savings, the $10,000 contract looked pretty amazing to me. And I’d grown up in a house that relied on a wood-stove for heat, so I knew the product.

Judy gently probed around that. Did I really want to step so far off my business plan and area of expertise, to focus on a consumer product? Wouldn’t the time I spent pushing wood-stoves be time I wouldn’t be building my profile with professional firms?

Read more …

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Phone: 1.647.998.4057 
carl@thoughtleadershipresources.com