Publishing articles
“Get your ideas into media already trusted by the people you want as clients,” is one of the central themes of this blog. Rather than just trusting to Google to drive potential clients towards your own website, it makes sense to fish where the fish are.
#43 In-flight magazines, Fortune, and sales pitches: what DOESN’T work in thought leadership content
But here are four of the classic mistakes I’ve come across in demonstrating thought leadership.
Pictures are a big part of success in getting your ideas into publications that are already read and trusted by your potential clients. For a specialized B2B audience, that means trade publications and associated websites. For more information on how to find the best publications for the job, please review post #34.
But if it were that easy, everyone would be doing it.
But if it were that easy, everyone would be doing it.
In a previous post, #34, I talked about how you can decide which publications are best for reaching your market. Next step is to evaluate a publication to see if it’s a viable home for your content. Here’s how to do that.
Are you interested in reaching niche business markets through specialty niche periodicals? Many business professionals like how these niche media slide right past receptionists, voice mail, executive assistants and other barriers, to land on the desks of senior executives. But getting published can be a frustrating process.
Are you looking for a way to get your message in front of potential clients? One of the best ways to do that is to get that message into places where those prospects are already looking. And one of the best places to do that is through their niche media.
If you need to reach senior-level executives – the C-suite – to present your services, it can be difficult to get a chance. Senior people are guarded by assistants, voice mail, a never-ending schedule of meetings, and frequent travel. They’re not likely to see your e-mails, take your calls, return your voice mails, or be at any networking events you can get into.
So, how do you demonstrate the value you offer, when that C-suite seems to be a fortress designed to keep you out? Instead of trying to storm the main gate, find another door. Do this by developing allies among the people already known and trusted by the senior executives you need to reach.
