For many people, having a career that is fun, pays well and does some good for the world is too much to expect. They’d settle for just one of those three benefits. But, all the three are available to business professionals who plan carefully and then execute well.

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Have you ever felt stuck in your professional growth? You’re doing small jobs for clients, and you’re glad to have them, but you know you can do so much more? And your clients think of you as someone who does small jobs reliably, and that’s it?

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You can’t do it all, and you shouldn’t. Just about any organization needs to bring in help from freelancers at some point, and that’s particularly the case if you’re with a small organization, or a Corporation of One.

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Just about anyone in business can come up with a repertoire of classic mistakes their clients make. I expect that in my interactions with other professionals – web designers, dentists, financial planners and the like – I make similar newbie errors.

But here are four of the classic mistakes I’ve come across in demonstrating thought leadership.

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Case studies are a good thing, right? They prove that you can implement and get results, and they show you to be the hardworking and diligent professional that you are. A lot has been written on why you should publish case studies (including this blog).

But then I started thinking (good thing, that…). There are some serious downsides to these things. Maybe, more downsides than upsides. At least, unless you think through how to mitigate those downsides.

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Sometimes, getting known for your expertise feels like shouting into a windstorm. Nobody hears you – your ideas just get drowned out in all the noise. It’s frustrating – you have good ideas to offer, and you want to get recognized for what you know.

But having your thoughts get a fair hearing seems to be only accessible to “experts” who are already well known in the marketplace of ideas.

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