One of the most challenging parts of this whole “get published in niche media” is, well, finding those niche media. One reason it’s hard is that you aren’t your client. You don’t necessarily know all of the blogs, association websites and publications in your client’s world. Niche publications want to reach readers in their niche, and this means if you’re not in their world, it’s hard to find them.
In the course, I’ve recommended finding media your clients trust by talking with people in your market, and doing standard online research. Plus, an often-overlooked resource – your public library, particularly its reference librarians. Public libraries, and those associated with colleges and universities, often have access to some powerful subscription-only online resources.
But if you really want to reach the right niche publications to get your ideas in front of your ideal clients, you may need to go further.
Cisionpoint – comprehensive, amazing, pricey
This is why PR professionals rely on expensive paid-access-only media directories to find current lists of editors, reporters and publications. The best one I know of for this purpose is Cisionpoint, which is THE media directory of choice for PR professionals – comprehensive, accurate and updated relentlessly.
Here, you find detailed contact information on editors, journalists, bloggers, freelancers and their associated media. Back in the days when Cision used print directories, this information came in two printed volumes, each over three inches – 15 cm – thick. Now, it’s all online. Cisionpoint is the vital tool I use to find publications on the consulting side of my own business.
One downside is that Cisionpoint is expensive. Quite frankly, I wince just a little bit when I pay their invoice north of US$3,000 each year, but I pay it because I need it to do my work. Another downside is that partly because Cisionpoint is so powerful, it can be hard for a newcomer to use. I spent a lot of time on their tutorial videos, and a lot of time on their customer support line, learning how to get the most from the database.
So, my offer to you is – you don’t need to pay over $3K for Cisionpoint. You also don’t need to struggle to learn how to use it. I’ll take care of all that. In a half-hour online coaching session, I’ll help you find the publications that are known and trusted by your ideal clients. Here’s how that works:
1. You book a half-hour online coaching session with me, to be done using Skype.
2. I’ll send you a list of questions about what clients and markets you particularly want to reach, so that our time together online is most productive for you.
3. During the Skype session, we’ll do a screen-share on Skype, and I’ll pull up Cision.
4. I’ll walk you through finding the right publications for your market, and I’ll help you analyze each publication possibility to see if it’s worthwhile for you.
5. At the end of the session, I’ll send you a report with detailed information on each publication, so you can take a closer look at each possibility for you.
The result is that you have confidence that you’ve researched the right publications for you, with what may be the best media database available, with the help of someone who knows the database well, to find the best publications for reaching your ideal client.
Performance guarantee
On rare occasions, I haven’t been able to find publications that reach the markets one of my business professional clients wants to reach. I want to be sure you’re covered, in case that happens for you.
So, if I’m not able to find at least THREE print or online publications that match your market, I’ll refund your money. Look at it this way – I don’t like paying something for nothing either, and I’m not about to do that to you.
Price for your “Unlock” session is US$95, applicable taxes included.
To book your “Unlock the world of niche publications reaching YOUR clients,” you can set up an appointment with me on Calendly.
