Books and e-books - Thought Leadership Resources

#86 How a ghostwriter can help you unlock your book

Many business professionals who have published a book have found that it was a major career milestone; one that helped them put their career on a fast track to success. I’ve talked about this previously in my blog.

June 1, 2017
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#75 10 proven secrets to getting your book started (and finished!)

For many people, “having a book” is one of the defining aspects of thought leadership. Even in an age of Twitter and Instagram, there’s something about being the author of a book that moves you to another level. This is because:

March 17, 2017
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#64 Why publishing a book gives you an edge in winning business

Imagine two business consultants, each meeting with a potential client for the first time. One consultant says to the client, “Here’s my business card.” The other says, “Here’s a copy of my book. Let me autograph it for you.”

Which meeting do you think is off to a better start?

December 23, 2016
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#63 How to choose the best way to publish your book

Publishing a book is an amazing way to show that “you’ve arrived” as a business professional.

But you may have found that making your book happen is like running a marathon – a long grind. And for many would-be authors, what holds them back is, a major barrier looming at the end of the process. It’s like the challenge that stands near the finish line on the Boston Marathon, “Heartbreak Hill,” described by the Boston Globe as:

December 15, 2016
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#12 Publishing a book: easier than you think, if you start now

“Here’s a copy of my book.” Even in an age of Periscope and Twitter, publishing a book is one of the milestones that shows you’ve “arrived” as a subject-matter expert. Why is book-publishing so important for someone developing thought leadership? Three big reasons:

December 11, 2015
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#86 How a ghostwriter can help you unlock your book

#75 10 proven secrets to getting your book started (and finished!)

#64 Why publishing a book gives you an edge in winning business

#63 How to choose the best way to publish your book

#12 Publishing a book: easier than you think, if you start now

#124 3 ways marketers can gain cooperation from fee-earners

#123 How to write project descriptions that help your firm sell

#122 Reach the C-suite indirectly, through the professionals they rely on

#121 Your firm’s content – getting past “telling” and on to “persuading”

#120 How to show your firm’s members are “the safe choice” (and why that matters)

#119 Get past that “But I hate writing!” barrier to thought leadership content

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

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