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Imagine two business consultants, each meeting with a potential client for the first time. One consultant says to the client, “Here’s my business card.” The other says, “Here’s a copy of my book. Let me autograph it for you.”
Which meeting do you think is off to a better start?
Which meeting do you think is off to a better start?
Publishing a book is an amazing way to show that “you’ve arrived” as a business professional.
But you may have found that making your book happen is like running a marathon – a long grind. And for many would-be authors, what holds them back is, a major barrier looming at the end of the process. It’s like the challenge that stands near the finish line on the Boston Marathon, “Heartbreak Hill,” described by the Boston Globe as:
But you may have found that making your book happen is like running a marathon – a long grind. And for many would-be authors, what holds them back is, a major barrier looming at the end of the process. It’s like the challenge that stands near the finish line on the Boston Marathon, “Heartbreak Hill,” described by the Boston Globe as:
Where do you want to be, professionally, a few years from now? Do you want to –
• Meet the needs of an industry different from the one you serve now, maybe one that has always fascinated you?
• Get bigger clients, which are less likely to have a problem with the fees your work is worth?
• Become an advisor to your clients, offering strategic advice rather than a transactional service?
Well … get out your suitcase, we’re going traveling.
• Meet the needs of an industry different from the one you serve now, maybe one that has always fascinated you?
• Get bigger clients, which are less likely to have a problem with the fees your work is worth?
• Become an advisor to your clients, offering strategic advice rather than a transactional service?
Well … get out your suitcase, we’re going traveling.
“Get your ideas into media already trusted by the people you want as clients,” is one of the central themes of this blog. Rather than just trusting to Google to drive potential clients towards your own website, it makes sense to fish where the fish are.
Should you be putting more work into getting speaking engagements to build your personal profile as an expert in your field? Just maybe. Consider:
• Potential clients get to see what you’re like as a person
• You can interact with people from the stage, building a relationship with them
• People at the event have more respect for what you say even in ordinary conversations, because you’re wearing that “Speaker” badge (It works! Really!!)
• It looks good on social media, on your CV and on your LinkedIn profile
• Potential clients get to see what you’re like as a person
• You can interact with people from the stage, building a relationship with them
• People at the event have more respect for what you say even in ordinary conversations, because you’re wearing that “Speaker” badge (It works! Really!!)
• It looks good on social media, on your CV and on your LinkedIn profile
As I pointed out in Post #55, you need to create content that engages and interests clients, not just you. Particularly, this involves creating content that has them and their interests at heart.
