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Creating content

#88 Two elements every piece of thought leadership content must include

For many business professionals, thought leadership content is all about helping to grow the sum total of human expertise – their contribution to making the world a better place. And that’s one reason I just love working with these people. They have significant expertise, and they want to share it.

But for an article, blog post, video, podcast recording or other content to be effective as a business development tool, it has to persuade the other person to make a change. Specifically, you want that content to generate some kind of action.

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Social media

#87 Boost credibility on LinkedIn by adding thought leadership content

LinkedIn is becoming key to how potential clients evaluate business professionals they’re thinking of working with. Here’s how it works.

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Books and e-books

#86 How a ghostwriter can help you unlock your book

Many business professionals who have published a book have found that it was a major career milestone; one that helped them put their career on a fast track to success. I’ve talked about this previously in my blog.

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Public speaking

#85 Why is it so hard to get speaking gigs at your ideal clients’ events?

One of the challenges I’ve had in getting speaking gigs to the people I most want as clients is one that you may be facing as well – what you want to talk about is not always what they want to hear.

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Career planning

#84 4 ways to earn money from thought leadership

So, maybe you’ve been putting a lot of work in to blogging, social media, speaking engagements and other ways to get recognized as a thought-leader in your field. That’s time you can’t bill your clients for, and you can’t get that time back. And you may be wondering, is there actually money at the end of all of this effort?

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Creating content

#83 Show that you help clients with their “right now” problems

You want your articles, blog posts, speeches and other content to help you gain clients, right? So, would it be better for you to create content that focuses on (1) what you want to say to the universe, or (2) meeting the information needs of your ideal clients, and showing how you can help them?

In case you were wondering, the correct answer is (2). That is the whole focus of this blog, Your Expertise Edge – helping you show potential clients that you can help them achieve their goals, by providing really useful information and making it available to them.

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carl@thoughtleadershipresources.com

 

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Thought Leadership Resources

20 Mississauga Valley Blvd, Suite 408
Mississauga, ON L5A 3S1, Canada

Phone: 1.647.998.4057 
carl@thoughtleadershipresources.com