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“80 percent of our company’s business comes from existing clients.”
I heard this recently from a senior member of the marketing team at one of my biggest and longest-duration clients (18 years!!!!). That proportion is true for my firm, and I expect it’s like that for your firm too.
I heard this recently from a senior member of the marketing team at one of my biggest and longest-duration clients (18 years!!!!). That proportion is true for my firm, and I expect it’s like that for your firm too.
Have you ever arranged for one of your firm’s members to give a presentation at a conference, but it seemed to be a dud from a business-development perspective?
Are you looking for the ideal marketing vehicle for reaching people with significant budgetary discretion in your firm’s ideal markets? This vehicle needs the following characteristics:
In this blog, I’ve talked about the value of getting your firm’s thought leadership content published. This post digs into three “bad deals” in making that happen, and how you can avoid wasting your time and money.
How do you sell a new service that’s more expensive, slow and problematic, compared to the tried-and-true current method? You point out how your new solution helps deal with other, more pressing problems that your firm’s clients are facing.
How can you match your firm’s marketing efforts to its geographic reach? This matters because it costs money to reach potential clients, and you don’t want to waste impressions on people who won’t become clients.
