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Creating content

#112 Why helping your firm keep existing clients should be your #1 priority

“80 percent of our company’s business comes from existing clients.”

I heard this recently from a senior member of the marketing team at one of my biggest and longest-duration clients (18 years!!!!). That proportion is true for my firm, and I expect it’s like that for your firm too.

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Public speaking

#111 How marketing professionals can help get the best results from public speaking

Have you ever arranged for one of your firm’s members to give a presentation at a conference, but it seemed to be a dud from a business-development perspective?

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Publishing articles

#110 What’s the best vehicle for your firm’s thought leadership content?

Are you looking for the ideal marketing vehicle for reaching people with significant budgetary discretion in your firm’s ideal markets? This vehicle needs the following characteristics:

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Publishing articles

#109 Three “bad deals” to avoid in thought leadership content

In this blog, I’ve talked about the value of getting your firm’s thought leadership content published. This post digs into three “bad deals” in making that happen, and how you can avoid wasting your time and money.

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Creating content

#108 Why you need to be ruthless in the topics you choose

How do you sell a new service that’s more expensive, slow and problematic, compared to the tried-and-true current method? You point out how your new solution helps deal with other, more pressing problems that your firm’s clients are facing.

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Publishing articles

#107 Ignore local publications for your firm’s thought leadership content

How can you match your firm’s marketing efforts to its geographic reach? This matters because it costs money to reach potential clients, and you don’t want to waste impressions on people who won’t become clients.

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Phone: 1.647.998.4057
carl@thoughtleadershipresources.com

 

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Thought Leadership Resources

20 Mississauga Valley Blvd, Suite 408
Mississauga, ON L5A 3S1, Canada

Phone: 1.647.998.4057 
carl@thoughtleadershipresources.com