CarlFriesen CarlFriesen
  • Home
  • Our story
  • Our Clients' Stories
  • How we help
  • Useful Links
    • Articles
    • Videos
    • Infographics
  • Contact Us

Creating content

Creating content

#108 Why you need to be ruthless in the topics you choose

How do you sell a new service that’s more expensive, slow and problematic, compared to the tried-and-true current method? You point out how your new solution helps deal with other, more pressing problems that your firm’s clients are facing.

Read more …

Creating content

#106 Are you wasting your time trying to publish in the wrong media?

Almost every business professional knows about clients asking for something that they can’t realistically have. Maybe that’s the “Rolls Royce” version of their service, but at “Nissan Micra” prices. Or it’s having an environmental report completed next week, when it will require a year’s worth of site-specific wildlife data.

Read more …

Creating content

#105 4 unexpected benefits of creating thought leadership content

Have you ever had a conversation like one I had recently? It was with an environmental scientist with a consulting firm I’ve worked with previously, and I was suggesting she might want to publish some articles that would show her expertise to potential clients.

Read more …

Creating content

#104 “Gated content” and “squeeze page” – an online marketing demystifier, Part 2

In blog post #103, I presented the first half of this glossary of terms from the world of content marketing, and how they apply to professional services marketing. Here’s the second half.

Read more …

Creating content

#103 “Consumability” and “Easter eggs” – an online marketing demystifier, Part 1

Do you know what a squeeze page is? A lead magnet? How about newsjacking?

All are terms from the fast-growing field of online marketing. Professional services marketing has grabbed the online marketing trend with both hands and both feet. But what passes for wisdom in online marketing sometimes doesn’t work in professional services. Or it works, but only if the ideas are adapted to professional services (see my definition of “Facebook pixel” below).

Read more …

Creating content

#102 Reach top executives indirectly -- through the advisors they trust

Does your firm need to reach the top levels within your target clients, if it’s to sell its services successfully?

It could be that your firm does large, long-term projects with budgets that can only be signed off at the highest level. Or, it’s all about helping to create strategic change, and that’s a top-level decision.

As I’ve found out in building my own business, reaching an organization’s top tier can be frustrating.

Read more …

Creating content

#98 Don’t miss out on a powerful way to put content in front of clients

Is your firm seeking to become the dominant player in a particular market niche? Perhaps that includes designing spaces to host performances, creating retail environments that provide experiences unmatched by online shopping, or helping the mining sector walk more lightly on the planet.

Read more …

Page 2 of 9

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9

Articles

  • Creating content
  • Publishing articles
  • Career planning
  • Social media
  • Public speaking
  • Books and e-books

Useful Links

  • Articles
  • Videos
  • Infographics
 
INTERESTED IN OUR SERVICES?
Contact Carl today!
Phone: 1.647.998.4057
carl@thoughtleadershipresources.com

 

Contact Us

Policies

  • Disclaimer
  • Privacy Policy
  • Site Map

Resources

  • Articles
  • Videos
  • Infographics

About Us

  • Our story
  • How we help
  • Our Client's Stories

Thought Leadership Resources

20 Mississauga Valley Blvd, Suite 408
Mississauga, ON L5A 3S1, Canada

Phone: 1.647.998.4057 
carl@thoughtleadershipresources.com