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- Creating content
- #1 Why case studies are best if they make your client look amazing
- #5 How avatars can help your content target your client’s hot buttons
- #6 How you can focus your content so it meets your clients’ most pressing needs
- #10 4 guidelines for “review” content that helps you build trust with clients
- #13 Answering your prospect’s biggest concern: “Have you done this before?”
- #14 The Goldilocks test for content – “Not too complicated, not to basic, but just right.”
- #17 Using your content to “tell” isn’t enough – you need it to be persuasive
- #22 How to answer your client’s question: “Will your solutions work in my world?”
- #23 Three questions to move yourself past that empty screen
- #24 Show how you solve clients’ problems, with ‘greed’ and ‘fear’
- #25 Even with no shopping cart, your content still needs to motivate
- #26 Is your content “selling” what your clients don’t want to buy?
- #27 Is your website mobile-friendly enough to serve potential clients?
- #28 Focus your content on the problems your clients are facing, not on your solutions
- #31 Why having a great graphic designer matters now more than ever
- #33 Case study: how content strategy can help you move into a new market
- #37 Going beyond the obvious in video: show, don’t just tell
- #38 3 reasons your thought leadership ideas may get ignored
- #40 Show you can solve the problems of the clients you most want to serve
- #41 Which of 4 channels is best for keeping your ideas from being lost in the noise?
- #42 How case studies can hold you back in your career
- #45 Broaden your client base with the right kind of “long-form” content
- #47 Reassure your clients you’re in it for the long haul, with “anniversary” content
- #49 Why your content should focus on Red Alert problems
- #50 Three reasons why your professional opinion needs to be heard
- #51 What media fragmentation means for building your professional profile
- #52 How your blog can pull you into the kind of work you want to do (and for more money)
- # 55 Create content that engages clients, not just you
- #56 How you can attract buyers of your ‘me-too’ service
- #57 How to reach potential clients by being a podcast guest
- #58 Content to meet your business goals – like, getting you into projects early
- #59 How you can show your clients “I’m on your side”
- #70 How can you protect your clients’ blind side?
- #76 Why you must future-proof your thought leadership website
- #80 How to defend your vital repeated cash flow sources
- #81 How to create “how-to” content that actually helps your clients
- #83 Show that you help clients with their “right now” problems
- #88 Two elements every piece of thought leadership content must include
- #89 Why you need to stop writing case studies
- #90 How a ghostwriter can help you grow your voice
- #91 - 3 easy steps to focusing your content on your client’s needs
- #93 3 key questions to kick-start thought leadership content creation
- #96 Content strategy that helps your firm recruit the right talent
- #97 4 ways to make content creation easy (well, easier)
- #98 Don’t miss out on a powerful way to put content in front of clients
- #102 Reach top executives indirectly -- through the advisors they trust
- #103 “Consumability” and “Easter eggs” – an online marketing demystifier, Part 1
- #104 “Gated content” and “squeeze page” – an online marketing demystifier, Part 2
- #105 4 unexpected benefits of creating thought leadership content
- #106 Are you wasting your time trying to publish in the wrong media?
- #108 Why you need to be ruthless in the topics you choose
- #112 Why helping your firm keep existing clients should be your #1 priority
- #113 3 ways to make your content match the way your firm’s clients buy
- #114 Problem children: when articles go bad
- #115 How to use content strategy to move into a new market
- #119 Get past that “But I hate writing!” barrier to thought leadership content
- #121 Your firm’s content – getting past “telling” and on to “persuading”
- #123 How to write project descriptions that help your firm sell
- Publishing articles
- #4 Want to get your ideas published? Here’s the way editors like to be approached
- #3 How to show your expertise by getting published – even if you hate writing
- #2 Can’t get your ideas into the C-suite? Go through someone they trust
- #18 How to publish your content where your clients are already looking
- #34 Which niche publications are best for reaching your market?
- #35 Your guide to finding and choosing publications that reach your market
- #36 Boost your article’s effectiveness and placement with photography
- #43 In-flight magazines, Fortune, and sales pitches: what DOESN’T work in thought leadership content
- #61 5 mistakes you may be making publishing articles in trade magazines
- #67 How to get more of the work you want, with “newsjacking”
- #68 Give your ideas a boost from media your ideal clients trust
- #69 Earn clients’ trust with reviews that say “I’m like you”
- #71 Are you squeezing all five benefits from your case studies?
- #72 5 gremlins that can stop your articles from being published
- # 74 One simple step you may be missing to get your article published
- #79 5 ways to get your ideas into media your clients trust
- #82 Why you need to get your ideas into trade publications
- #92 Why your firm’s blog isn’t the best way to reach new clients
- #94 Navigate the hazards of getting your firm published in niche media
- #99 What does that word mean? Your editor’s jargon demystifyer, Part One
- #100 Publication editor’s jargon demystifyer, Part Two
- #101 10 reasons why publication editors reject articles
- #107 Ignore local publications for your firm’s thought leadership content
- #109 Three “bad deals” to avoid in thought leadership content
- #110 What’s the best vehicle for your firm’s thought leadership content?
- #116 4 steps to helping business professionals generate content
- #117 What’s the one purpose of your firm’s content? Sales
- #118 Is your firm reaching all 4 kinds of media read by your ideal clients?
- #122 Reach the C-suite indirectly, through the professionals they rely on
- #124 3 ways marketers can gain cooperation from fee-earners
- Career planning
- #7 Manifesto: why and how you can seize the day as an independent professional
- #11 Why you need to narrow your business focus (and how to do it)
- #15 Build your independent business through content: 4 steps
- #16 How the right content can help you shift into a more lucrative market
- #19 Getting dumped? What you can do now to plan your dump-proof future
- #44 How (and whether) to hire a freelancer
- #46 The “Find your passion, make it happen” way to grow your career
- #48 How creating thought leadership content helps you (even if you didn’t get it published)
- #54 Articulating your “why” gives you an edge
- #65 How to win clients by seeing the world through their eyes
- #66 Frustrated reaching top executives? Sidestep, via people they trust
- #73 Get the help you need to build your thought leadership profile
- #78 What working in sales taught me about thought leadership
- #84 4 ways to earn money from thought leadership
- #120 How to show your firm’s members are “the safe choice” (and why that matters)
- Social media
- Public speaking
- #8 3 simple steps for multiplying your reach from public speaking. Grab your words out of the air and use them to reach people who weren’t in your audience
- #29 How to make your next speech a ‘must-attend’ for potential clients
- #30 Success in public speaking starts with picking the right audience
- #32 Four ways to reach your ideal client through media they trust
- #39 4 benefits public speaking gives you that nothing else does
- #53 Why it’s now easier to recruit new clients with your own events
- #60 Conquer your fear of public speaking with a mindset change
- #62 What work do you really, really want? Here’s how to get it
- #85 Why is it so hard to get speaking gigs at your ideal clients’ events?
- #95 3 ways to squeeze maximum value from your firm’s speaking engagements
- #111 How marketing professionals can help get the best results from public speaking
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- Creating content
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About Us
Thought Leadership Resources
20 Mississauga Valley Blvd, Suite 408
Mississauga, ON L5A 3S1, Canada
Mississauga, ON L5A 3S1, Canada
Phone: 1.647.998.4057
carl@thoughtleadershipresources.com