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Publishing articles

#100 Publication editor’s jargon demystifyer, Part Two

In the previous blog post (#99) I set out the definitions of some terms used in publishing print and online publications. If you’re going to work in their world, it helps to be able to understand their language.

I originally planned to put all 40-something terms in one post, but it was too long, so I chopped it into two posts.

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Publishing articles

#99 What does that word mean? Your editor’s jargon demystifyer, Part One

Every industry has its insider terminology or jargon. That includes the editors of online and print publications. You may find them hard to understand, as they may use mysterious terms like “byline,” “query,” and “cutline.”

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Creating content

#98 Don’t miss out on a powerful way to put content in front of clients

Is your firm seeking to become the dominant player in a particular market niche? Perhaps that includes designing spaces to host performances, creating retail environments that provide experiences unmatched by online shopping, or helping the mining sector walk more lightly on the planet.

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Creating content

#97 4 ways to make content creation easy (well, easier)

One of the challenges of thought leadership marketing is around the amount of time it takes. Many marketing professionals have pointed this out to me – it’s not like creating an ad with a few words of text. It demands time from the marketing team, but more challenging – it demands time from the firm’s senior members, who are already too busy with client work, mentoring, supervising the work of juniors, and project management.

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Creating content

#96 Content strategy that helps your firm recruit the right talent

Staying current with developments in one’s field is important, so I attended the inaugural “Pinnacle” conference for experienced marketers, by the Society for Marketing Professional Services in October 2017.

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Public speaking

#95 3 ways to squeeze maximum value from your firm’s speaking engagements

So you’ve arranged a presentation for one of your firm’s leading lights – we’ll call her “Janet” – and you wished her well when she left the office. Now, she’s back, and you’re asking her about what she got from it. The response you get is a sort of shrug – “I did the presentation and then I left.” No follow-up, no business cards collected, no subscriptions to the firm’s blog or social media.

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Phone: 1.647.998.4057 
carl@thoughtleadershipresources.com