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In an age of Google, is it still worth for professional firms to get their ideas published in third party media, including (gasp) trade magazines? One of the central ideas of this blog is that it is worth the hassle.
Why? Well, third-party niche media are specifically designed to reach very senior people, with significant budgetary discretion.
Why? Well, third-party niche media are specifically designed to reach very senior people, with significant budgetary discretion.
Many business professionals like the idea of creating thought leadership content, but they don’t know how to start – to move past that blank screen.
They may be facing a deadline for a blog post, article, speech or other content, but no topic comes to mind. They’ve clicked on “open new document,” and that’s where they’re stuck. There’s that cursor, and it hasn’t moved. Blink blink blink.
They may be facing a deadline for a blog post, article, speech or other content, but no topic comes to mind. They’ve clicked on “open new document,” and that’s where they’re stuck. There’s that cursor, and it hasn’t moved. Blink blink blink.
What’s the best way to put your firm’s ideas in front of potential clients?
There’s no single answer to that question. You need to have access to a wide range of tools, and many touch points, before a prospective client is ready to even consider your firm’s services.
There’s no single answer to that question. You need to have access to a wide range of tools, and many touch points, before a prospective client is ready to even consider your firm’s services.
Have you been developing thought leadership content that does a good job of showcasing your skills, but it’s not working? It’s not showing up in topic searches on Google, and it’s not effective at convincing clients to get in touch?
- “I know I need to produce thought leadership content, but I don’t have the time.”
- “I hate writing, and people tell me it shows in what I write.”
- “I tried writing articles, but they kept getting turned down by editors, so I stopped.
If any of these statements describes you, you’re not alone. A lot of business professionals want to get their ideas published, but it seems like an insurmountable mountain to climb. But there is a ghostly answer to all of these concerns – specifically, a ghostwriter.
Case studies are the thought leadership content type of choice for a lot of business professionals. For many, case studies are the first type of content they can think of, and maybe dominate the content they produce.
That’s wrong.
That’s wrong.
